As a merchant newbie, you probably would be stuck on how to find right toy suppliers. China B2B Wholesale Websites, such as Alibaba.com, DHgate.com, etc, can be good choices. However, when it comes to face-to-face communication, toys wholesale markets would have more advantages. If you search online, you could find several big China toys markets out there. Personally, I would strongly recommend Yiwu Toys Wholesale Market based on its super wide selection and convenient procurement process.
This article would help you learn everything about Yiwu Toys Wholesale Market. You could use the links below to jump to a specific section.
1. Where is Yiwu Toys Wholesale Market?
Yiwu Toys Wholesale Market is located in Yiwu City, Zhejiang Province. Without exaggeration, almost all importers know Yiwu International Trade City, also known as Futian Market, a super large commodities wholesale market. Every year, thousands of businessmen who need cheaper but not that bad quality goods are attracted to visit and purchase. There are multiple categories inside the market. Among them, Yiwu Toys Wholesale Market is playing a significant role and the toys category district is always bustling.
The International Trade City is divided into 5 districts and the toys booths are displayed on 1st Floor, District 1. You could search “义乌国际商贸城1区” in Google Map. See below map and the gate picture of District 1,

2. What Toys Can You Find In The Market?
When walking into District 1, you could find many streets exhibiting numerous toys booths. On the top front of streets, there are 4 signs respectively says, Regular Toys, Electric Toys, Inflating Toys, Fabric Plush Toys. The classification is not specific but can give a rough idea of where to find toys you need. Check below sheet for more details,
Area | Coverage Categories |
Regular Toys | Educational Toys, Building Blocks, Stem Toys, Kitchen Toys, Make Up Toys, Toddler Toys, Dinosaur Toys, Action Figures, Science Toys, Wooden Toys, Dolls, etc. |
Electric Toys | Remote Control Toys, Ride On Cars, Kick Scooters, Kids Bicycles, Kids Tricycles, Electric Dolls, etc. |
Inflating Toys | Inflatable Water Toys, Inflatable Bouncer, Play Tents and Tunnels, Hopper Toys, Sand Beach Toys, etc. |
Fabric Plush Toys | Staffed Animals, Plush Toys, Dolls, etc. |
The form above can only be a reference because in reality, you can easily find electrical toys booths in “Regular Toys” Area. Meanwhile, it’s not hard for you to come across building blocks booths in “Electric Toys” Area. Therefore, do not restrict yourself into the classification and enjoy a longer trip for toys selection if it’s your the first time visiting.

3. About Suppliers Types & Background
Before talking this topic, I would suggest you read my previous blog to know more about Chinese Toys Factories. In Yiwu Toys Wholesale Market, you can meet diverse suppliers from all around China. Honestly, it’s difficult for you to distinguish whether they are manufacturers or trading companies. All the booth suppliers would tell you that they have factories. But frankly, for a large part, they are trading companies who are cooperating with factories.
Mainly, here are 3 types of suppliers in the market,
- Manufacturer or Factory. Because of the expensive yearly rent, normally, only medium-to-large sized factories can afford to take a booth in the market. Then how about small factories? Commonly, they get orders from big manufacturers or various trading companies instead of directly contacting foreign customers. In a manufacturer booth, there are not wide range of products. With the limit of their production lines, they usually focus on several style toys and like custom made orders.
- Brand Manufacturers. As long as you stumble on a beautiful booth with ordered toys, in the high probability, it is a brand manufacturer. Definitely, a brand should have strong development capability to support the products update. Generally, they have very close cooperative relationship with factories. Some of them have their own factories, but due to the extensive product range, they have to keep a partnership with other factories. As a result of high development costs, their prices is comparatively higher. However, almost all of their toys are in stock so low MOQ offered, and the fast update toys and professional services are continuously attracting lots of dealers to buy.
- Trading Companies. Compared to manufacturers, the trading companies are bearing much less costs since they don’t have workers and no need to pay high labor fees. Also, there is no development costs burden on their shoulders. Owing to the low set up costs, there are sized small-to-large trading companies in the market. Therefore, don’t be surprised when you find the prices provided by a trading company even lower than a manufacturer. In addition, its powerful resource integration ability helps overseas toys buyers greatly save time and costs, that is why trading companies can survive in the market.
From my point of view, whatever type of supplier you are contacting with, besides prices, you should pay more attention on their services and working ability. Keeping hanging on the supplier type makes no sense, especially for a new comer. Give out more patience, I believe you could find right suppliers and enjoy the tour.

4. About Toys Product Quality, Prices & MOQ
4.1 Product Quality & Price
If you search online, you could notice some complaints about the Yiwu goods quality. Obviously, the potential prejudice will make you worried, which to a large extent, hinder you from buying in Yiwu market. Nevertheless, I should say, the higher price would bring higher quality. Are you asking high quality? Reasonably, be prepared for higher prices.
Everytime you plan to place a order, it is required for you to convey your requests clearly to the suppliers. For example, double confirm with the supplier that the product quality of bulk production must be strictly same with the sample. Moreover, if you have target price, do not show the supplier at the beginning, try to understand their tiered quality price structure first. After making it clear in mind, then start to bargain with supplier based on your own needs.
4.2 Toys MOQ
Mostly, for toys at stock, the MOQ is 1 CTN per style. For toys without stock, the MOQ would be determined by goods value. Higher value, lower MOQ.

5. How to Source Toys and Deal With Suppliers?
5.1 Source Toys
Before Visiting: There are countless supplier booths in the market. Hence some preparations are needed when you are planning a market tour. For instance, you could find desired suppliers on Yiwugo.com in advance and write down their booth No. Otherwise, you probably would find yourself at a loss when facing the endless booths streets.
While Visiting: Take notes of your communication details everytime you meet one booth supplier. At the same time, make remarks on their Wechat accounts, such as booth No., company name, prices, MOQ etc. Moreover, take a photo with the booth supplier in case you forget.
5.2 Deal With Suppliers
5.2.1 Supplier English Level
The suppliers in Yiwu toys market can speak fundamental English. Their English level is enough to provide basic product information, like toys prices, material, packing data, etc. However, when it comes to toys customization or sample development, you need a translator to help communicate. Maple Eye Toys is providing free translation service, feel free to leave us messages if there is anything can help.
5.2.2 Market Opening Hours
The market opens from 8am to 5:30pm every day. In general, there is no rest day during a year, except a 20-day holiday for Chinese Spring Festival. With the influence of COVID-19, many suppliers decide to stay in Yiwu for New Year celebrating instead of going back hometown. For this reason, in 2021, Yiwu market will close on 9th, Feb and open on 20th, Feb, that is a 12-day holiday.
5.2.3 Currency Used
As a rule, most of the market suppliers only offer RMB prices. You should keep an eye on the exchange rate to calculate more accurate import costs.
5.2.4 Discount Given
In the normal way, for small quantity, the suppliers would give out 3%-5% discount on total cargo value. More discount would be offered if you place repeat orders constantly. Surely, if the quantity of your first order is large, you would get big discount.

6. How to Ship Toys to Your Country?
Normally, there are 3 transportation ways, rail freight, ocean shipping and air freight. No matter what kind of shipping way to use, an experienced forwarder is needed. A qualified shipping forwarder is able to deal with all your annoying matters and meanwhile, help you save great costs.
By the side of Yiwu Wholesale Market, that is Changchun District, there are lots of forwarding agents you can contact. Spend time on make comparisons between these agents. As a matter of fact, large part of the forwarders are usually only focus on shipping to several countries. What you need is a forwarder who is major in your country line. Not only this kind of forwarders are more expert, but also they would offer more acceptable shipping prices.

The end
Thanks for coming with me here. Hope you could get some useful information in this article. If you are a novice importer, kindly learn how to wholesale China toys in this post. Also, get more knowledge here about Chinese Wholesale Platforms. Please do not hesitate to contact us if there is any question. We are looking forward to hearing from you.